Monday 19 May 2014

Nakumatt Smart Points Vs Uchumi U-Club Loyalty Points Programs


There’s always that one store you always find yourself into; where your loyalty can be tracked! Maybe because it’s located near your house, your workplace and is convenient for you to grab your household items on your way.
There are customers like me who hold as many store loyalty cards as there are the number of shops offering them. Some take time to move from 20-25 points owing to the infrequent visits. Luckily, most points are do not expire so you can take your time to get to a redeemable amount of points. But can we talk about Nakumatt and Uchumi Points Programs

Nakumatt Smart Points Loyalty Club

Nakumatt have started phasing- out the old Loyalty cards with new MasterCard enabled cards. This means you can use the new card as a prepaid debit card as well as a loyalty points card. You have to enroll by paying an initial amount of 1000/= to receive the Nakumatt global MasterCard.  In addition to using the new card at Nakumatt and accumulating points, you can also use it to shop in other MasterCard Branded Stores.

  • One thing I really like about Nakumatt is that their points are updated immediately upon completing a transaction. This way, you are able to track your points real time.
  • However, there is one annoying thing about Nakumatt Smart Points. If you do not present your card before the tiller starts keying your shopping, count those as lost points. Therefore, the first thing you give the teller before even handing over the shopping is your Nakumatt Card.
  • Another not so good feature about the Nakumatt smart card is the fact that you must carry your card on location while shopping. They will not accept you giving the card number for purposes of earning points. This limits members of the same family or click to accumulate points on a common card. If another member of your family happens to be shopping; say in Nakuru, and you are with the card in Nairobi those points will be lost.

Uchumi U-club Loyalty Points

  • In my opinion, the Uchumi Club Point Card is more flexible loyalty program. Number one on my list in favor of the Uchumi Cards is the fact that you don’t have to carry card every time you shop. You just need to keep the card number in your memory, phone etc and read-it-out to the till operator. This way, you can use one card in a family to accumulate points regardless of the location anyone of you is at.
  • The Uchumi Club card is the last item the tellers requests from you after keying-in your purchases, this way, you don’t have to worry about not giving it on time and losing your valuable points.
  • Unfortunately, for Uchumi Club Points takes a helluva whole lot of time to update real time on the receipt. It is never up to date. You may always be missing some points since the last shopping. It is possible to get your total points from the customer care desk or logging in to Uchumi Loyalty club page but who has all that time to keep asking or logging- in.
  • Unlike the new Nakumatt Global Smart Card that can be used as both a loyalty card and debit card, the Uchumi card is just a loyalty card. You cannot use it in other stores, or it doesn’t have capacity to be used as a debit card.
So, whenever you want to choose your loyalty, you can decide where you want to be!



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